Our logo is the visual shorthand of brand.
The logo symbol abstractly represents a 'surround' or 'protection' - a security theme which is at the core of our value proposition.
The logo text is Futura Medium Oblique.
It can be used in 2 different ways
Logo has coloured symbol and black and grey logo text.
To be used on plain light coloured backgrounds.
Logo has coloured symbol and white logo text.
Reversed our version to be used on dark backgrounds.
Minimum space around the logo must be adhered to for maximum legibility. It is important that our main company logo has clear space around it to maximise its impact. The diagram shown below defines the minimum space around the logo. Allow for more clear space wherever possible. No other graphic elements should intrude into the clear space.
Aker's brand architecture has a main corporate or parent brand (Aker Systems) and several sub brands representing our products. This architecture helps people understand our company and our specific multi-faceted offerings. It is an all-encompassing brand strategy that gives our product brands room to grow and market themselves. Yet they do not operate independently of one another and abide by the corporate brand’s overall guidelines and strategy.