Typography
Primary typeface
Our primary font family is Poppins. This is a versatile, modern, geometric sans serif typeface. It expresses strength, elegance and conceptual clarity. It is available in various weights. For our purposes, however, the most commonly used are Regular for body copy and Semi-bold for headings.
Poppins regular
abcdefghijklmnopqrstuvwxyz
0123456789
Poppins semi-bold
abcdefghijklmnopqrstuvwxyz
0123456789
Installing the font on your machine
Poppins is a free font that can be downloaded at Google Fonts:
https://fonts.google.com/specimen/Poppins
Installing on Windows
Poppins will be downloaded as a zip file. The first thing you need to do is extract your font files. Right-click on the .zip file and select Extract All.
Once the font has been extracted from the zip file, go to the font’s folder, right-click on it and select Show more options > Install.
Alternatively, you can go to the Settings menu and select Personalization > Fonts. Now drag the newly uncompressed font file to the specified area in Settings, i.e. right under the Add fonts section.
Installing on Mac
Poppins will be downloaded as a zip file. The first thing you need to do is extract your font files. Right-click on the .zip file and select Open With > Archive Utility.
Double-click the font in the Finder, then click Install Font in the font preview window that opens. After your Mac validates the font and opens the Font Book app, the font is installed and available for use.
You can use Font Book preferences to set the default install location, which determines whether the fonts you add are available to other user accounts on your Mac.
General type rules
Headings and subheading should be sentence case without a full stop.
Body copy type must always be aligned left, never justified, aligned right or centred.
Always use upper and lower case, never all upper case or all lower case.
One line space should be left between paragraphs. Do not indent paragraphs.
There should not be any returns within a paragraph. If there is a new section, there should always be a line space before it begins.
Bullet points and quotation marks should always be indented.
If the sentence above the bullet points ends in a ‘:’ then each bullet needs to
be in lower case without full stops. Otherwise the bulleted points must start with a capital and end in a full stop.
Line endings must be carefully considered to ensure there are no one-word lines.
Do not use hyphens in the place of dashes. A dash is used if there is a space either side of it, whereas hyphens are used to join two words together. For example: ‘Aker Systems – Careers’ (dash); ‘tailor-made’ (hyphen).
Line endings must be adjusted so that hyphenated words are not split over two lines.
Apostrophes and quotation marks must be the correct punctuation marks, not inch and foot marks. For example: ‘Here’s the correct use of an apostrophe.’ “These are correct quotation marks.”
When type setting numbers, the characters one to ten should be spelt out in full. Numbers from 11 and higher should use numerical characters.
If numbers are being used in the same sentence, e.g. ‘between 6 and 12 weeks’, then both numbers should be numeric.